Many believe LinkedIn is on its way to becoming the No 1. corporate recruiting portal. In terms of social media, it’s already the No. 1 social network used by recruiters, according to a study by Mediabistro. And with more than 277 million users and more signing up everyday, LinkedIn is turning into one of our favorite tools for connecting companies and job seekers in a professional online environment.
Maybe you already use LinkedIn to support your company’s marketing and sales efforts, but have you considered how you can enhance your company LinkedIn page to attract talent? Here we share three ways you can enhance your presence and your company’s profile on LinkedIn to create more visibility for your job openings and engage job seekers.
1. Update Your LinkedIn Company Page
To build a strong presence for your company on LinkedIn, make sure your company profile page is filled out completely and accurately. Write an engaging overview about your company, products and services and encourage employees to follow your page. Also, add a banner image that welcomes followers to your page. Similar to how your company-brand careers page should give job seekers a positive applicant experience, your LinkedIn company page should do the same and clearly reflect your employment brand.
And remember to keep your company’s activity stream full of relevant information such as company news, blog posts and job openings using unique social media URLs. Your followers will be able to see your company updates in their homepage activity streams and then share and engage with your content.
2. Complete Your Personal Profile
As a recruiter or hiring manager, keep your professional profiles up to date. If job seekers, connections and potential candidates are interested in your company and an open position, they may visit your profile to learn more about the person who is representing the company.
Make sure job seekers get a good first impression from your LinkedIn profile. Keep your personal activity stream updated with announcements, relevant information about your company or industry and job openings. The more you share and update, the more your connections will see your updates in their streams.
3. Join and Participate in Groups
Don’t miss out an opportunity to engage and build relationships using LinkedIn groups. There are more than 1.8 million professional groups on LinkedIn. Join the ones that are relevant to your company and industry and start participating. Leave insightful comments on discussions, answer questions if you have a helpful comment to share and contribute relevant articles and discussion topics to the group. If you build a relationship with a connection that may be a good candidate, send her a private message about career opportunities now or in the future.
And don’t forget to participate in relevant HR groups too! With all of the hiring and recruiting professionals leveraging LinkedIn, there’s plenty to learn and a lot of knowledge to share. Our top groups for engaging and interacting with other HR professionals include:
- Society for Human Resource Professionals (SHRM)
- Linked: HR (#1 Human Resources Group)
- Human Resources Professionals Worldwide
- Talent HQ
LinkedIn is just one of many social platforms you can leverage to incorporate into your recruiting strategy and build up your company’s online presence. For more social media recruiting tips, check out our free guide “Recruiting with Social Media: How to Get Started.”