How Can I Update (and Optimize) My Job Descriptions?

Job seekers from around the word visit major job sites every day looking for available positions. In fact, an estimated 140 million people visited last month looking for employment opportunities.

But, if there’s supposedly such a large pool of potential applicants, you may be asking yourself: “Why is no one clicking on MY job posting?”

The answer is simple – you need to update your job title and description.

In the past, we’ve asked members of Team Hyrell: “Why are job descriptions so important?” – but now we’re done with hypotheticals.  We want to know: “How can I update and optimize my job description to get better results on internet job boards?” — So we asked our Team this question, and here’s what they had to say: 

Sales Representative, Bill Wilson 




Sales Representative, Bill Wilson, says:

Minimize the use of generic phrases (i.e. “good communication skills”) and instead focus on specific attributes.  Make a list of the top 5 responsibilities for a particular position and make sure each one is mentioned in the description at least once.  Also since most job seekers will be searching open positions using a keyword search, try including multiple variations of the same requirement (for example, list “CRM” and “Customer Relationship Management” if that’s a hard requirement).  Lastly, avoid being too “unique” with your job titles…”Manager of Awesome Experiences” might create some laughs but it won’t get you great search positioning on the job boards.

Director of Marketing, Michael Macking


Director of Marketing, Michael Macking, says:

The key is to put yourself in the position of your ideal applicant.  Try to determine what types of positions they would be searching.  It’s likely that someone looking for a “Marketing Director” job isn’t going to be searching for “Brand Communicator”, so while that is creative and unique, very few people will find it.  

Account Executive, Emily Russen



Account Executive, Emily Russen, says:

When creating a job description, make sure you are not adding every detail of what the person will be doing. If you have a list a mile long of what the person is responsible for, it could scare applicants off. The person could be overwhelmed before they start the application. The phrase “Other responsibilities as assigned,” should be incorporated when these situations arise.

Account Executive, Jeremy Geadrities



Account Executive, Jeremy Geadrities, says:  

An effective method for increasing applicant flow is to tailor your job posting to reflect both the technical requirements for the position and the type of personality you are seeking to hire. For example, if you are recruiting for an entry level public facing position, you may want to leave out non-critical experience requirements which may turn away excellent candidates and include more open-ended responsibilities and qualifications.

Need a few more tips? Download our eBooks: How to Write a Job Description: Template and Quick-Start Guide.{{cta(‘c5723366-fa0d-45e3-8d87-e48b7b7e192c’)}}


Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *