Ask any business owner why they do what they do and most will tell you it’s because they have a passion for it. They have a passion for the industry, the product, or may even be driven by a passion to do something that is entirely theirs. People buy into a franchise network for the same reason, but have the added benefit of established brand recognition, a support network of owners that have experienced exactly what you are going through, and a head start on more necessary (but vital) aspects of the business, like marketing materials, best practices, etc.

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