Finding the best applicants for a job posting can be a struggle for any hiring manager. But when you are hiring for small to medium sized business, and you only hire a few employees a year, the task can seem daunting. If hiring is not your particular expertise, it’s important to know these quick tips to attract the right type of applicant to your open positions – so we created this two part blog series to help you with your hiring process.
At Hyrell, we focus on two basic steps to posting positions online:
(1) Strategically writing positions to ensure applicants can easily find jobs that best fit their skill sets.
(2) Using the best position posting tactics to increase applicant flow.
We asked our team to share some of our best techniques to help you increase applicant flow and find the best employees for your business.
STEP 1: Strategically Writing Positions
- Use Searchable Job Titles. It’s important to use job titles that prospective applicants search on a day-to-day basis. While you might have fancy internal titles, keep the titles simple and to the point on the job boards. Just put yourself in the mind of the applicant and ask: “Would I search for this?”
- Write a Keyword Heavy Job Description. Job descriptions are another great way to boost your search result visibility. Use commonly searched terms to describe everyday job activities so that job applicants can easily search for your postings.
- Reevaluate Your Requirements. While you want the best employee possible, if you set your requirements too high, you may scare off some great prospects. Lower your stated standards, or simply separate your requirements into “Must Have Skills” and “Preferred Skills” to increase applicant interest.
- Include Out of the Box Benefits. If you can’t provide fantastic benefits or over the top annual bonuses, focus on the day-to-day perks that you do offer, such as monthly company lunches or summer office hours.
- Communicate Your Corporate Culture. Make sure to show your company’s personality in your job postings and demonstrate what it would be like to work for you. A great corporate culture can attract great applicants that share your company’s ideals and vision.